derstanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention. HubSpot
Once you know which buyer persona you would like to reach, you can select the right marketplace for this audience. Your tour description can then be designed to match the buyers preference by changing the tone and length of the content, images, features of the tour and what items are included. You can find out what is important to this persona by reviewing existing bookings and asking customers who meet these criteria for feedback.
If you are looking to reach buyers from another country, it may be of value to have your listing professionally translated.
6. What is the return?
With any form of advertising, you should test and analyze your campaign. You can always try a new description, imagery, featured image or title.Try different versions over the course of 6-8 weeks and see provides the best results. If you competitors copy your tour description style, then change again. Always stand out!