Pet Freindly Tulbach Adventure

Tour Types

Sample Tour

Review Rating

Duration

3D/2N

Price

R5000

Destination

Tulbagh

 Short Description of tour 


derstanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention. HubSpot

Once you know which buyer persona you would like to reach, you can select the right marketplace for this audience. Your tour description can then be designed to match the buyers preference by changing the tone and length of the content, images, features of the tour and what items are included. You can find out what is important to this persona by reviewing existing bookings and asking customers who meet these criteria for feedback.

If you are looking to reach buyers from another country, it may be of value to have your listing professionally translated.

 

6. What is the return?

With any form of advertising, you should test and analyze your campaign. You can always try a new description, imagery, featured image or title.Try different versions over the course of 6-8 weeks and see provides the best results. If you competitors copy your tour description style, then change again. Always stand out!

 

Key features should be what makes your tour unique from your competitors. Here is an example: 

  • 20 minute scenic drive in a 4x4 through the Swiss Alps to your flight destination
  • Introduction and safety briefing with your pilot Tim who has be flying for over 15 years'
  • 30 minute tandem paragliding over the beautiful Swiss Alps and Lake Thun, landing in the heart of Interlaken
  • 20 photographs and a video so you can show everyone the proof
  • A high-five and beer to celebrate that you did this awesome experience!

Key features should be what makes your tour unique from your competitors. Here is an example: 

  • 20 minute scenic drive in a 4x4 through the Swiss Alps to your flight destination

  • Introduction and safety briefing with your pilot Tim who has be flying for over 15 years'

  • 30 minute tandem paragliding over the beautiful Swiss Alps and Lake Thun, landing in the heart of Interlaken

  • 20 photographs and a video so you can show everyone the proof

  • A high-five and beer to celebrate that you did this awesome experience!

     

foodery
Walkies
  • Day 1

Let's say you are a tour operator who offers paragliding to travelers from all over the world. You work in a busy city, so there are three other similar size tour companies providing paragliding activities in the same location that you run your tours. You know what makes your paragliding experience different from your competitors, but how can you let potential customers know?

Most travelers won't have any knowledge or loyalty to your company. They will be browsing online marketplaces or search engines and will view your tours alongside your competitors, so you need to ensure that your listing stands out. This is why tour descriptions are so important as both an advert and a sales pitch.

 

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Within your tour description, have 5-10 high-quality photos that showcase your tour; where customers will go, what they will see, and how much they will enjoy it. It is worth investing in professional photography for your tour descriptions as photography could make or break a potential customers decision. You can also use the same images on your website and social media channels to split the cost of purchase.

3. Who is your ideal customer?

Your tour description should appeal to your ideal customer, so you should have buyer personas based on your target market. Read: How to understand

  • 20 minute scenic drive in a 4x4 through the Swiss Alps to your flight destination
  • Introduction and safety briefing with your pilot Tim who has be flying for over 15 years'
  • 30 minute tandem paragliding over the beautiful Swiss Alps and Lake Thun, landing in the heart of Interlaken
  • 20 photographs and a video so you can show everyone the proof
  • A high-five and beer to celebrate that you did this awesome experience!

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